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Email examplesSequencesCultbeauty

Cultbeauty welcome series

7 emails over 14 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · WelcomeWelcome to the Cult!15% OFF your first order
  2. Day 11 day later
    Email 2 · Welcome15% OFF your first orderPsst, tell us your birthday for an extra offer
  3. Day 21 day later
    Email 3 · OnboardingYour beauty obsession starts here15% OFF is waiting...
  4. Day 31 day later
    Email 4 · Activation nudgeLast chance! 15% OFF your first orderOpen for Team Cult's top picks
  5. Day 96 days later
    Email 5 · Activation nudge20% OFF your first haulHurry! Limited time only...
  6. Day 123 days later
    Email 6 · Activation nudgeYour first haul, for less20% OFF just for you!
  7. Day 142 days later
    Email 7 · Activation nudgeCan we tempt you?Unlock 20% OFF today

What each email does

  1. Day 0First emailWelcomeWelcome to the Cult!Thanks the new subscriber with a discount on their first order and introduces Cult Beauty’s curated brands, edits, and app.
  2. Day 11 day laterWelcome15% OFF your first orderWelcomes new subscribers to the Cult Beauty community and introduces its beauty expertise and brand discovery. Offers 15% off a first order with a minimum spend and redemption terms.
  3. Day 21 day laterOnboardingYour beauty obsession starts hereIntroduces product discovery with a 15% discount on a first order. It explains how to redeem the code and includes offer terms.
  4. Day 31 day laterActivation nudgeLast chance! 15% OFF your first orderCult Beauty encourages a new subscriber to place their first order with a limited-time 15% discount code. The email explains the redemption conditions and links directly to shopping.
  5. Day 96 days laterActivation nudge20% OFF your first haulEncourages a new subscriber to make their first purchase with a limited-time discount. It directs them to shop and includes eligibility details and offer terms.
  6. Day 123 days laterActivation nudgeYour first haul, for lessEncourages a new subscriber to place their first order with a 20% discount. It includes a shop call to action and explains the offer’s terms and expiry.
  7. Day 142 days laterActivation nudgeCan we tempt you?Cult Beauty encourages the new subscriber to place a first order with a 20% discount. The email highlights the offer deadline and explains the exclusions and redemption terms.

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