In the order they arrived, from the first email after signup.
How often, when and how Boots emails its subscribers, measured from every email we received.
Every email Boots sent in its first month, grouped by the day it arrived.
Day 4
First email
Day 6
2 days later
Day 7
Day 9
2 days later
Day 11
2 days later
Day 13
2 days later
Day 14
Day 15
Every subject line and preview text, in the order they arrived.
We captured 8 emails from Boots after signing up, mostly sale / discount, seasonal campaign and newsletter emails.
Its typical email arrived 10 days after signup and its designs lean blue on dark backgrounds.
Its subject lines run about 38 characters, and 13% are questions.
