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Email examplesBrandsBugHerdFeedback request

BugHerd post-trial feedback request

BugHerd’s CEO asks a former trial user to share why the product wasn’t the right fit, linking to a short survey. He also offers to extend the trial if they ran out of time.

BugHerd

Day 9 after signup

Before you go...

Why it works

  • A direct note from the CEO makes the feedback request feel personal rather than like a generic survey campaign.
  • The email gives two clear ways to respond: share feedback through a short survey or reply to ask for more trial time.

How it is built

  1. Personal greeting
  2. CEO introduction
  3. Trial context
  4. Feedback request
  5. Trial extension offer
  6. Personal sign-off
Email copy

Hi [First name], Steve here again, the CEO of BugHerd. I see that you didn't continue after your BugHerd trial ended. Would you be happy to share any feedback with me that may help us improve the product or understand why BugHerd wasn't the right solution for you. Click the survey link here. (I promise it'll only take two minutes!) If you ran out of time, just reply to this email and we'll extend your trial. Thanks again, Stephen Neville, CEO BugHerd Don't want to get emails like this? Unsubscribe from our emails

Brand
BugHerd
Industry
SaaS · Feedback management
Type
Lifecycle
Email
Feedback request
Sent
Day 9 after signup
Sent at
Tue, 9:35 AM UTC
From
Stephen from BugHerd <stephen@bugherd.com>
Sent with
Intercom
Plain textFounder voicePersonalized
All feedback request email examples

Breakdown

Calls to action
0 buttons, 2 links
Length
93 words · Under a minute
Images
None
Layout
Single column · Plain text
Voice
Personal note
Language
English
Fonts
Helvetica, Courier
Dark mode
No custom styles

Colors

  • #165fc6
  • #ffffff
  • #3f71e0
  • #519dd4
  • #000000
Blue emailsLight emails

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