Boll & Branch
Day 25 after signup
You’ve been selected for early access
Be first to shop the Turndown Event
Why it works
- Lead with the early-access angle so readers understand why the offer is timely and distinctive.
- Make tiered savings easy to scan by separating each spending threshold from its discount.
- Pair the promotion with a relevant seasonal shopping idea, then close with a direct offer of personal assistance.
How it is built
- Personal greeting
- Early-access announcement
- Tiered discount details
- Holiday shopping context
Email copy
Hi there, Consider this your early check-in to the Turndown Event. You've been granted early access to shop up to $150 off with code TURNDOWN. The more you spend, the more you'll save: $50 off $299 $100 off $499 $150 on $599 Whether it’s for yourself or your guest suite, this sale is all about bringing hotel-worthy comforts home ahead of the holiday rush. Browse our new Holiday Shop to find seasonal colors & new arrivals, and explore all our convenient holiday services. Reply to me here with any questions, and I can help you curate your cart to make the most of your savings. Lauren VIP Concierge, Boll & Branch If you no longer wish to receive emails from us, you can unsubscribe here. *Subject to the restrictions below, consumers making qualifying purchases through bollandbranch.com will receive $50 off purchases of $299 or more, $100 off purchases of $499 or more, or $150 off purchases of $599 or more with code TURNDOWN. The code must be applied at checkout and cannot be combined with any other sale, promotion, discount, code, coupon, and/or offer. This offer is for a limited time only and, unless otherwise terminated by Boll & Branch, is valid from 10/20/2026 at 9:00 AM ET through 10/22/2026 at 8:00 AM ET. Offer is not valid on prior purchases, gift cards, gift certificates, taxes, or shipping and processing charges. Consumer must pay applicable sales tax. Limit one promotional code per order. Promotions have no cash value. Offer cannot be sold or otherwise bartered. Void where prohibited, taxed, or otherwise restricted. Returns of any portion of the purchase may affect the discount received. Boll & Branch has the right to end or modify any promotion at any time. Other restrictions may apply. Valid in the U.S. and Canada only.