In the order they arrived, from the first email after signup.
How often, when and how Backcountry emails its subscribers, measured from every email we received.
Every email Backcountry sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 5
2 days later
Day 6
Day 7
Day 9
2 days later
Day 12
3 days later
Every subject line and preview text, in the order they arrived.
We captured 12 emails from Backcountry after signing up, all sale / discount emails.
8% of its emails arrived on the day we signed up, it sends with SendGrid, its designs lean red and yellow and 67% of its emails use product grid.
Its subject lines run about 38 characters.
