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Email examplesBrandsBackcountrySale / discount

Backcountry 20% off sale email

Backcountry promotes an extra 20% off full-price and select sale gear, featuring outdoor products with prices and discount details. The offer is framed as ending tonight and includes eligibility terms.

Backcountry

Day 9 after signup

๐Ÿ 20% off finishes tonight ๐Ÿ

+ Last chance for an extra 20% off sale gear

Why it works

  • Put the deadline and discount in the subject to make the campaignโ€™s offer immediately clear.
  • Pair product names and prices with the discount so readers can scan the selection quickly.
  • Keep eligibility details after the product showcase, separating the shopping message from the fine print.

How it is built

  1. Sale urgency headline
  2. Featured product grid
  3. Discounted item prices
  4. Offer terms
  5. Support and footer
Email copy

Wolf Tooth Components Drop Stop ST Asymmetric 4-Bolt Shimano GRX $84.95 +20% Off Shimano EX900 GTX Touring SPD Shoe - Men's $330 +20% Off Shimano SM-CRM86 1x Chainring $73 +20% Off Shimano MW702 Mountain Wide Bike Shoe - Men's $325 +20% Off The North Face Antora Rain Pant - Women's $120 +20% Off Outdoor Research Foray 3L Jacket - Men's $259.95 +20% Off Black Diamond Spot 400 Headlamp $44.96 $59.95 + Extra 20% Off Osprey Packs Transporter Roll Top WP 30L Pack $94.98 $189.95 + Extra 20% Off La Sportiva Nucleo High II GTX Wide Boot - Women's $131.45 $239 + Extra 20% Off Columbia OutDry Extreme Wyldwood Rain Pant - Women's $81 $180 + Extra 20% Off 20% OFF FULL PRICE ITEMS, VALID 10/9/26 โ€“ 10/13/26 Offer valid 10/9/26 at 12:01am MT thru 10/13/26 at 11:59pm MT for 20% off full-price items on https://www.backcountry.com and at Backcountry retail locations for Summit Club Members only. Account required. Offer excludes Patagonia. Offer valid once per transaction. Offer valid for one-time use only. Offer not valid on gift cards, charitable contributions, packaging, taxes, shipping, group sales, and any special-order handling charges. Offer not valid on previous purchases. No cash value, substitutions, or rainchecks. Limited to stock on hand. Taxes, surcharges, or fees may apply. Other exclusions may apply. Valid only at www.backcountry.com or by calling 801-204-4655. This offer is exclusive to you and this Summit Club account, and cannot be reproduced, transferred, or used by anyone else. Backcountry reserves the right to modify or terminate this offer at any time without notice. For more information about this offer, email service@backcountry.com, or select the chat icon at www.backcountry.com. UP TO EXTRA 20% OFF SELECT SALE ITEMS, VALID 10/09/2026-10/13/2026 Offer valid 10/09/2026 at 12:01 am MT thru 10/13/2026 at 11:59 pm MT for up to an extra 20% off discount on select markdowns available on https://www.backcountry.com. Discount applies in cart. Full-price styles, as indicated on the sale page, are excluded from this offer. Not valid on in-store purchases. No cash value, substitutions, or rainchecks. Limited to stock on hand. Taxes, surcharges, or fees may apply. Backcountry reserves the right to modify or terminate this offer at any time without notice. Valid only at www.backcountry.com or by calling 801-204-4655. This offer is exclusive to you and this Summit Club account, and cannot be reproduced, transferred, or used by anyone else. Backcountry reserves the right to modify or terminate this offer at any time without notice. For more information about this offer, email service@backcountry.com, or select the chat icon at www.backcountry.com. 2607 South 3200 West, Suite A, Salt Lake City, UT 84119 ยฉ2024 Backcountry.com. All rights reserved. Unsubscribe Talk to a Gearhead

Brand
Backcountry
Industry
Ecommerce ยท Outdoor gear
Type
Promotional
Email
Sale / discount
Sent
Day 9 after signup
Sent at
Tue, 1:54 PM UTC
From
Backcountry <backcountry@b.backcountry.com>
Sent with
SendGrid
CountdownProduct grid
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 55 links
Length
481 words ยท 2 min read
Images
28, incl. a GIF
Layout
Multi-column ยท Visual
Voice
Urgent
Language
English
Fonts
Flama Regular, Flama Bold
Dark mode
No custom styles

Colors

  • #ff1b1b
  • #ffffff
  • #ff0000
  • #cc0000
  • #000000
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