Day 0
Day 1
Day 2
+4 more
Sequence · 7 emails over 12 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 7 emails over 12 days
How often, when and how Aha! emails its subscribers, measured from every email we received.
Every email Aha! sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 5
2 days later
Day 10
5 days later
Day 11
Day 12
Every subject line and preview text, in the order they arrived.
We captured 10 emails from Aha! after signing up, mostly onboarding, activation nudge and account verification emails. They form 1 automated sequence you can follow day by day.
20% of its emails arrived on the day we signed up, it sends with mostly Mailchimp Transactional, and also Amazon SES, its designs lean blue and black & white and 40% of its emails use plain text.
Its subject lines run about 30 characters, and 50% are questions.