Deep dives into email infrastructure, deliverability secrets, and SaaS growth strategies.
A technical founder's guide to the build vs buy decision for email infrastructure. Honest analysis of when building makes sense, when it's engineering hubris, and the true costs most teams underestimate.
A structured framework for evaluating email platforms for your SaaS. Covers must-have vs nice-to-have features, pricing model traps, integration requirements, and a weighted scoring approach to make the right choice.
How AI and ML SaaS products should approach email marketing. From credit usage alerts and model updates to output quality tips and trust-building - practical guidance for products where consumption patterns and capabilities constantly evolve.
How API-first companies should approach email marketing. From changelog emails and usage alerts to developer onboarding and documentation updates - practical guidance for products where the API is the product.
How to build email marketing that works for B2B buyers. Multi-stakeholder journeys, longer sales cycles, and account-based approaches that actually close deals.
How to build effective email marketing when you're bootstrapping without a big budget or team. Real strategies for founders who need every dollar and hour to count.
How to reach developers with email without making them hate you. Plain text vs HTML, changelogs that get read, technical content that builds trust, and why most marketing tactics backfire with this audience.
How fintech and financial SaaS companies should approach email marketing. From compliance considerations and transaction alerts to security notifications and building trust - practical guidance for products where reliability and regulatory awareness are non-negotiable.
How to turn free users into paying customers through email without destroying trust. Activation triggers, upgrade nudges, and limit-approaching emails that convert.
Practical email strategies for intentionally small SaaS businesses. How to build profitable, sustainable email marketing that matches your micro-SaaS model without enterprise complexity.
How to communicate with your open source community through email without betraying their trust. Community updates that strengthen participation, contributor emails that show appreciation, and navigating the commercial conversion conversation with honesty.
How to build email marketing that actually works for PLG companies. Activation emails, usage-based triggers, and freemium conversion without the sleazy sales tactics.
Email strategies for agencies that build SaaS products. How to use email for lead generation, client communication, case study distribution, and staying top of mind in a relationship-driven business.
Learn how to build email marketing that supports your sales process - from lead nurturing and marketing-sales handoff to demo follow-ups and enterprise considerations.
Email marketing strategies that one person can actually execute. No "hire someone" advice, no fantasy time budgets - just practical approaches for founders building solo.
A practical guide for engineers and technical founders who find marketing uncomfortable. How to build effective email systems without feeling sleazy, wasting time, or compromising your integrity.
How to build email communication that serves usage-based SaaS products. From milestone celebrations and limit warnings to usage reports and expansion signals - practical strategies for consumption-driven products where billing directly reflects behavior.
How to build an email marketing program that speaks your industry's language. Strategies for healthcare, legal, construction, real estate, and other vertical SaaS products.
A framework for assessing where your SaaS email program stands and what to focus on next. From ad-hoc sending to optimized operations, understand each level and how to progress.
A journey through email stack evolution as your SaaS grows from early traction to scale. What to prioritize at each ARR stage, when to upgrade, and how to avoid over-engineering too early or under-investing too late.
A complete email stack recommendation for bootstrapped SaaS founders that won't break the bank. Specific tools, real pricing at different subscriber levels, and honest advice on what you actually need.
Email stack recommendations for seed-stage SaaS companies balancing growth pressure with runway constraints. What to prioritize after raising, when to invest in email, and how to build infrastructure that scales with your ambitions.
How to scale your email operations after raising a Series A. From team structure to tool upgrades, process documentation to analytics maturity - what changes and what stays the same.
A practical roadmap for setting up email marketing in your first month as a SaaS founder. From authentication to your first campaign, with the reasoning behind every step.
