Overview
Spently (now UpOrder) and Omnisend serve different email needs for Shopify stores. See our Spently comparison and Omnisend comparison for individual breakdowns.
Spently customizes Shopify's automatic notification emails. Omnisend is a full multi-channel marketing platform. They complement each other rather than compete.
Pricing Comparison
Both are similarly priced but for different services:
- Spently: Free for 25 orders/month, ~$100/month at 500 orders
- Omnisend Standard: $105/month at 10,000 subscribers
- Both together: ~$205/month
- Sequenzy: $29/month for 60,000 emails (marketing + transactional)
See our pricing page for Sequenzy details.
Where Spently Wins
Notification email optimization
Spently transforms plain Shopify notification emails into branded, revenue-generating touchpoints. Order confirmations, shipping updates, and 25+ notification types get custom branding, product recommendations, and discount codes. Omnisend cannot touch these emails.
High-engagement upsells
Notification emails have 60-80% open rates. Adding upsells and discount codes to emails customers are already opening is a high-ROI tactic that Omnisend simply cannot replicate within Shopify's notification system.
Where Omnisend Wins
Multi-channel marketing
Omnisend offers email, SMS, and push notifications in one platform. You can build campaigns and automations that use all three channels together. Spently has no marketing capabilities at all.
Pre-built e-commerce automations
Omnisend provides dozens of pre-built workflows for cart abandonment, welcome series, post-purchase follow-ups, browse abandonment, and customer win-back. Spently has basic follow-up workflows only.
Pop-ups and list building
Omnisend includes pop-up builders, sign-up forms, and landing pages for growing your email and SMS lists. Spently does not build subscriber lists.
Campaign analytics
Omnisend tracks campaign performance, revenue attribution, and subscriber engagement across all channels. Spently tracks basic notification email metrics only.
Why Sequenzy Is the Budget Marketing Option
At $29/month, Sequenzy covers email marketing and transactional email with AI-generated sequences and Shopify integration. It does not have SMS or push notifications like Omnisend, but handles the email side at 72% less cost. Pair with Spently for receipt optimization and you have a complete stack for under $130/month.
Multi-Channel Marketing: Beyond Just Email
Omnisend's email, SMS, and push notification combination lets you build campaigns that reach customers wherever they are. A cart abandonment flow might start with an email, follow up with a push notification, and close with an SMS. This multi-channel approach captures attention that single-channel tools miss.
Spently operates in a single channel: notification emails. It does that channel exceptionally well, but it cannot reach customers through SMS or push. The multi-channel gap is by design since Spently is a notification customizer, not a marketing platform.
Pre-Built Workflows vs Receipt Templates
Omnisend ships with dozens of pre-built e-commerce workflows that are ready to generate revenue from day one. Cart abandonment, welcome series, post-purchase follow-ups, and browse abandonment flows all come ready-made. Spently ships with 25+ notification templates that brand your transactional emails.
Both approaches save setup time but for different purposes. Omnisend's workflows drive new sales through marketing. Spently's templates drive incremental sales through existing notification touchpoints.
Pop-Ups and List Growth
Omnisend includes pop-up builders, sign-up forms, and list growth tools that capture subscriber emails and phone numbers. Growing your list is a prerequisite to successful email marketing. Spently does not build subscriber lists at all since it only modifies emails sent to existing customers.
For stores focused on audience growth, Omnisend covers acquisition and marketing in one tool. Spently only works for stores that already have customers placing orders.
Use-case matchups
| Situation | Best first look | Why |
|---|---|---|
| Shopify store wants better order and receipt emails | Spently | Spently is the baseline when the main job is improving Shopify notification and receipt templates. |
| Store wants multi-channel ecommerce retention | Omnisend | Omnisend is stronger when email, SMS, forms, and revenue flows matter more than receipt marketing. |
| Store or SaaS team wants lifecycle and transactional email | Sequenzy | Sequenzy is stronger when transactional email and lifecycle campaigns need one workflow beyond Shopify receipts. |
| Team wants upsells inside high-open transactional emails | Spently | Receipt marketing is the reason to evaluate Spently first. |
| Team needs the specialist capability | Omnisend | Omnisend deserves the first demo when the main requirement is ecommerce email and SMS automation. |
| Team wants broader transactional paths outside Shopify | Sequenzy | Sequenzy is more relevant when transactional email is part of app, store, or Stripe lifecycle messaging. |
Pricing reality
The pricing signals on this page list Spently at ~$100/month, Omnisend at $105/month, and Sequenzy at $29/month. Do not compare them as if they do the same job.
Spently should be justified by revenue or brand value from Shopify order, shipping, and receipt emails. Omnisend's real cost depends on whether the team needs ecommerce email and SMS automation.
Sequenzy is cheaper in the page data, but it is not a Shopify receipt-marketing app. It should be evaluated when the team wants lifecycle email and transactional messages across store, app, or Stripe events.
Review signals
This page has existing review data from G2, Capterra, Trustpilot. Keep those sources in the decision because receipt-email apps and broader platforms differ in support, Shopify sync, template workflow, reporting, and reliability.
For Spently, validate review themes around notification templates, Shopify integration, upsell blocks, support, and measurable order-email revenue. For Omnisend, focus review research on whether users praise the reason you would choose it: ecommerce email and SMS automation.
Use reviews to build demo tasks: edit an order confirmation, add a product block, test discount logic, confirm unsubscribe behavior, and compare revenue reporting.
Migration checklist
| Workstream | Moving toward Spently | Moving toward Omnisend | Simplifying to Sequenzy |
|---|---|---|---|
| Shopify notifications | Map order, shipping, refund, abandoned checkout, and customer notification templates. | Map contacts, SMS consent, products, orders, forms, popups, coupons, flows, and attribution. | Map transactional messages, subscribers, store events, Stripe events, and suppressions. |
| Revenue blocks | Validate product recommendations, discounts, upsells, tracking links, and fallback content. | Confirm whether Omnisend handles receipt-specific merchandising or needs another app. | Keep receipt-specific merchandising out of scope unless handled elsewhere. |
| Automations | Keep the focus on notification optimization and receipt marketing. | Rebuild the workflows that prove Omnisend's advantage in ecommerce email and SMS automation. | Rebuild lifecycle and transactional email flows. |
| Templates | Move Shopify notification branding, product modules, coupon logic, and email assets. | Move templates, forms, brand assets, and channel-specific content. | Move email templates and lifecycle message content. |
| Reporting | Validate order-email revenue, clicks, conversion tracking, and Shopify attribution. | Validate reporting for ecommerce email and SMS automation before committing. | Validate campaign, automation, transactional, and lifecycle reporting. |
Decision checklist
- Is the real problem Shopify receipt and notification email, or broader marketing automation?
- Does Omnisend's strength in ecommerce email and SMS automation matter more than Spently's receipt-marketing focus?
- Which product handles Shopify data, consent, and reporting most cleanly?
- Are the listed prices still realistic at current order volume and subscriber count?
- Would lifecycle and transactional email across more events be more useful than receipt optimization alone?
- Omnisend should be tested with real cart, post-purchase, and SMS workflows.