Overview

Spently (now UpOrder) and Omnisend serve different email needs for Shopify stores. See our Spently comparison and Omnisend comparison for individual breakdowns.

Spently customizes Shopify's automatic notification emails. Omnisend is a full multi-channel marketing platform. They complement each other rather than compete.

Pricing Comparison

Both are similarly priced but for different services:

• Spently: Free for 25 orders/month, ~$100/month at 500 orders
• Omnisend Standard: $105/month at 10,000 subscribers
• Both together: ~$205/month
• Sequenzy: $29/month for 50,000 emails (marketing + transactional)

See our pricing page for Sequenzy details.

Where Spently Wins

Notification email optimization

Spently transforms plain Shopify notification emails into branded, revenue-generating touchpoints. Order confirmations, shipping updates, and 25+ notification types get custom branding, product recommendations, and discount codes. Omnisend cannot touch these emails.

High-engagement upsells

Notification emails have 60-80% open rates. Adding upsells and discount codes to emails customers are already opening is a high-ROI tactic that Omnisend simply cannot replicate within Shopify's notification system.

Where Omnisend Wins

Multi-channel marketing

Omnisend offers email, SMS, and push notifications in one platform. You can build campaigns and automations that use all three channels together. Spently has no marketing capabilities at all.

Pre-built e-commerce automations

Omnisend provides dozens of pre-built workflows for cart abandonment, welcome series, post-purchase follow-ups, browse abandonment, and customer win-back. Spently has basic follow-up workflows only.

Pop-ups and list building

Omnisend includes pop-up builders, sign-up forms, and landing pages for growing your email and SMS lists. Spently does not build subscriber lists.

Campaign analytics

Omnisend tracks campaign performance, revenue attribution, and subscriber engagement across all channels. Spently tracks basic notification email metrics only.

Why Sequenzy Is the Budget Marketing Option

At $29/month, Sequenzy covers email marketing and transactional email with AI-generated sequences and Shopify integration. It does not have SMS or push notifications like Omnisend, but handles the email side at 72% less cost. Pair with Spently for receipt optimization and you have a complete stack for under $130/month.