Overview
Spently (now UpOrder) and Moosend serve different email needs. See our Spently comparison and Moosend comparison for individual breakdowns.
Spently customizes Shopify notification emails. Moosend is a budget marketing automation platform. They complement each other.
Pricing Comparison
- Spently: Free for 25 orders/month, ~$100/month at 500 orders
- Moosend Pro: $64/month for 10,000 subscribers (unlimited emails)
- Both together: ~$164/month
- Sequenzy: $29/month for 60,000 emails
See our pricing page for details.
Where Spently Wins
Notification email optimization
Spently customizes 25+ Shopify notification templates with branding, upsells, discount codes, and product recommendations. Moosend cannot modify these emails.
Where Moosend Wins
Budget-friendly marketing with unlimited sends
Moosend at $64/month includes unlimited email sends with a visual automation builder. For budget-conscious stores wanting solid marketing automation, Moosend delivers strong value.
Works for any business type
Moosend serves e-commerce, SaaS, agencies, publishers, and any other business. Spently works exclusively with Shopify notification emails.
Landing pages included
Moosend includes landing page builders on all plans. Spently has no landing page capabilities.
Flexible automation
Moosend's visual automation builder supports conditional logic, multiple triggers, and A/B testing. Spently has basic follow-ups only.
Why Sequenzy Is the AI-Powered Budget Option
At $29/month, Sequenzy offers AI-generated email sequences, advanced automation, transactional email, and Shopify integration. It is cheaper than both Spently (order-based) and Moosend ($64/month) with AI that neither competitor offers. Pair with Spently for notification optimization and you cover all email types for under $130/month.
Unlimited Sends: When It Matters
Moosend's unlimited email sends at $64/month is a standout feature for stores that send frequently. Most platforms charge per email or per subscriber with send limits. If you send daily campaigns or have high-frequency automations, Moosend's flat pricing removes the anxiety of overage charges.
SmartrMail, Klaviyo, and most other e-commerce platforms penalize high-volume senders through their pricing models. Moosend does not. For stores that rely on frequent communication, this pricing structure translates to significant savings.
Bridging the Notification Gap
Moosend can send transactional email through its SMTP/API, which technically covers order confirmations and shipping notifications. But these are separate emails from what Shopify sends automatically. Spently modifies Shopify's actual notification emails, which means customers see branded, upsell-enriched versions of the emails they already expect.
The distinction matters because customers open Shopify notification emails looking for order details. They are primed to engage. A separate transactional email from Moosend competes for attention rather than enhancing an existing touchpoint.
The All-Business-Type Advantage
Unlike Spently which only works for Shopify stores, Moosend serves any business type. E-commerce, SaaS, agencies, publishers, and nonprofits all use Moosend effectively. This versatility means your email marketing investment travels with you if your business model evolves beyond pure e-commerce.