Why people leave Moosend
Moosend's appeal is clear: it's cheap. At $88/month for 10,000 subscribers, it undercuts most competitors. But cheap comes with tradeoffs, and as your needs grow, those tradeoffs become deal-breakers. For a deeper dive into email tools that understand SaaS, check our guide to best email marketing tools for SaaS.
The automation ceiling
Moosend's automation works for basics—welcome sequences, simple triggers. But try building a complex workflow with conditional branches, A/B paths, or multi-channel coordination, and you'll hit walls. Tools like ActiveCampaign and Customer.io offer vastly more powerful automation.
Missing SaaS-specific features
If you run a SaaS, Moosend doesn't speak your language. No Stripe integration for billing events. No understanding of trial users vs. paid customers. No MRR tracking. Platforms like Sequenzy and Loops are built from the ground up for SaaS lifecycle marketing.
Basic e-commerce capabilities
Moosend's Shopify integration exists but lacks depth. Abandoned cart flows are rudimentary compared to Klaviyo. Product recommendations are basic. If e-commerce is your business, Klaviyo or Drip are better investments despite higher costs.
The alternatives, honestly
If you run a SaaS: Sequenzy
Sequenzy is built for SaaS companies who are tired of generic email tools. Describe what you want ("a 5-email trial-to-paid sequence for a project management app") and AI generates the emails. Stripe integration syncs customer billing data automatically.
At $19/mo for 10k emails, it's actually cheaper than Moosend while being purpose-built for SaaS. The tradeoff: no landing pages or e-commerce features.
If you want rock-bottom pricing: Brevo
Brevo charges for emails sent, not contacts stored. With unlimited contacts at $25/mo, it's potentially cheaper than Moosend for teams with large lists and moderate sending volume. SMS and WhatsApp are included too.
The catch: the interface feels dated, and automation is basic. But for pure value, it's hard to beat.
If you sell online: Klaviyo
Klaviyo is what Moosend would be if it was built exclusively for e-commerce. Deep Shopify integration, predictive analytics, advanced product recommendations. It costs 2-3x more than Moosend, but e-commerce revenue tracking often justifies the investment.
Be honest with yourself: if you run a SaaS or service business, Klaviyo's e-commerce focus is wasted on you.
If automation matters most: ActiveCampaign
ActiveCampaign has the most powerful automation builder in email marketing. Complex conditional logic, CRM integration, sales automation—it goes far beyond Moosend's capabilities.
At $79/mo for 10k contacts, you're paying for power you might not need. But if sophisticated automation is your priority, nothing else comes close.
The pricing reality
At 10,000 subscribers:
- Moosend Pro: $88/month
- Sequenzy: $19/month (SaaS-focused with AI)
- Brevo: $25/month (email-based pricing)
- Klaviyo: $150/month (e-commerce powerhouse)
- ActiveCampaign Plus: $79/month (automation leader)
- Customer.io Essentials: $100/month for 5k profiles (behavioral messaging)
See our pricing page for how Sequenzy compares across different subscriber counts.
When Moosend is still right
Moosend wins if:
- Budget is your absolute priority
- You only need basic email marketing
- Landing pages matter more than advanced automation
- You're not running SaaS or serious e-commerce
- Current features meet 100% of your needs
Don't switch just for shinier features you won't use. But if you're hitting Moosend's limits on automation, integrations, or SaaS-specific needs, the alternatives offer genuine upgrades. Use our email validator tool to clean your list before migrating, and check our email deliverability guide to ensure smooth inbox placement with your new platform.