Overview

EmailIt and Amazon SES serve different needs in the email space. EmailIt is a budget pay-per-email delivery service. Amazon SES is a cheapest email sending via AWS.

The choice depends on what you need: cheapest per-email pricing (EmailIt) or cheapest per-email (Amazon SES). For SaaS businesses specifically, Sequenzy offers purpose-built features that neither tool provides.

Pricing Comparison

• EmailIt: ~$1-2/10k emails - Pay-per-email, no subscription. SMTP and API.
• Amazon SES: $1 - $0.10 per 1,000 emails. AWS required.
• Sequenzy: $49/month for 120,000 emails, unlimited subscribers, fully managed. See pricing.

Where EmailIt Wins

Cheapest per-email pricing

EmailIt offers cheapest per-email pricing, which is a genuine advantage for teams that need it.

No monthly subscription

EmailIt offers no monthly subscription, which is a genuine advantage for teams that need it.

Simple SMTP/API

EmailIt offers simple smtp/api, which is a genuine advantage for teams that need it.

Fast delivery

EmailIt offers fast delivery, which is a genuine advantage for teams that need it.

Where Amazon SES Wins

Cheapest per-email

Amazon SES offers cheapest per-email, which matters for teams that prioritize this.

Massive scale

Amazon SES offers massive scale, which matters for teams that prioritize this.

AWS integration

Amazon SES offers aws integration, which matters for teams that prioritize this.

EU region

Amazon SES offers eu region, which matters for teams that prioritize this.

Why Sequenzy for SaaS

If you are building a SaaS product, Sequenzy offers what neither EmailIt nor Amazon SES provides: native Stripe integration for billing-based automation, AI sequences that generate onboarding and retention emails, and unified transactional + marketing email in one platform. Check our pricing page for details.

Delivery Speed and Reliability

For transactional email, delivery speed is non-negotiable. Receipts, password resets, and verification codes need to arrive in seconds. Both Emailit and Amazon SES prioritize fast delivery, but their approaches differ in infrastructure and routing.

Transactional email reliability involves more than just speed. It requires consistent inbox placement, proper authentication, and monitoring. Compare how each platform handles DKIM, SPF, and DMARC setup, and which provides better tools for ongoing email deliverability monitoring.

API Design and Developer Experience

Emailit and Amazon SES both target developers, but with different philosophies. The quality of API documentation, SDK support, and error handling directly impacts how quickly your team can integrate and how much ongoing maintenance is needed.

Developer experience goes beyond the API itself. Consider webhook support for tracking delivery events, sandbox environments for testing, and how each platform handles rate limiting and error recovery. These details matter when your application depends on email delivery.

Scaling and Cost at Volume

Email costs become significant at scale. What starts as a few hundred emails per day can grow to millions. Understanding how Emailit and Amazon SES price at different volume tiers helps you plan for growth without budget surprises.

Beyond per-email pricing, consider dedicated IP costs, email validation charges, and support tier pricing. Some platforms offer volume discounts that significantly change the economics at higher sending volumes. For SaaS companies needing both transactional and marketing email, explore Sequenzy's unified approach.

The AWS Complexity Tax

Amazon SES offers the lowest per-email cost in the industry, but that price tag comes with a hidden complexity tax. Setting up SES requires an AWS account, IAM policy configuration, sandbox escape approval, domain verification through Route 53 or manual DNS changes, and integration via the AWS SDK. For teams already running infrastructure on AWS, this complexity is absorbed into existing workflows. For everyone else, it represents a significant barrier.

EmailIt eliminates this complexity entirely. Sign up, get an API key or SMTP credentials, and start sending. There is no sandbox mode to escape, no IAM policies to configure, no AWS console to navigate. The trade-off is fewer features and less infrastructure control, but for teams that just need to send transactional emails reliably, the simplicity has genuine value.

The decision often comes down to team composition. If you have DevOps engineers comfortable with AWS, SES is the obvious choice for cost efficiency. If your team is focused on building product rather than managing email infrastructure, EmailIt or a managed alternative removes a meaningful operational burden.

Deliverability Management Differences

Amazon SES provides the Virtual Deliverability Manager, which monitors sender reputation, tracks email deliverability metrics, and provides recommendations for improving inbox placement. This tooling is powerful but requires active management -- SES gives you the data and tools, but you are responsible for acting on them.

EmailIt offers minimal deliverability tooling. You send emails and can track basic delivery status, but there are no reputation monitoring dashboards, no bounce management automation, and no proactive deliverability insights. For low-volume senders, this is rarely a problem. For anyone sending at meaningful scale, the lack of deliverability management becomes a risk.

For SaaS businesses where email deliverability directly impacts user experience -- password resets, verification codes, billing notifications -- the deliverability tooling gap between SES and EmailIt is significant. Consider whether your team has the expertise to leverage SES's tools or whether a managed service with built-in deliverability optimization would serve you better.

When Both Fall Short for SaaS

Neither EmailIt nor Amazon SES understands your SaaS business. They send emails, but they do not know about trial expirations, subscription upgrades, payment failures, or user onboarding milestones. Building email automation around these events requires custom integration work regardless of which sending platform you choose.

Sequenzy addresses this gap with native Stripe integration that automatically triggers emails based on billing events. Combined with AI-powered sequences for onboarding and retention, and unified transactional plus marketing email, Sequenzy provides the SaaS-specific layer that generic sending platforms lack. At $49/month, it costs more than either EmailIt or SES but eliminates the custom integration work.