SequenzyvsAmazon SES

Amazon SES Alternative with Marketing Built In

SES is the cheapest way to send email. Sequenzy adds the marketing layer.

See Pricing

AI Email Generation

Describe what you want, get a full email sequence in seconds.

Native Stripe Integration

Sync customers and payment events automatically.

Talk to the Founder

No support tiers. Chat directly with whoever built it.

Real Pricing Comparison

SES charges per email with no base fee. Sequenzy charges per subscriber.

Amazon SES
$0.10/1,000 emails

No monthly fee. Pay only for what you send. Free tier for EC2 users.

  • Pricing modelPer email ($0.10/1k)
  • 300k emails/month$30/mo
  • Marketing automationNot available
  • Visual email builderNone
  • Free tier62k/mo (EC2) or 3k/mo
  • Dedicated IP$24.95/mo
Sequenzy
$49/month

10,000 subscribers. 300k emails/month included.

  • Pricing modelPer subscriber
  • 300k emails/month$49/mo (included)
  • Marketing automationIncluded
  • Visual email builderDrag-and-drop
  • Free tier100 subscribers
  • Dedicated IPEnterprise only

No credit card required

Full Feature Breakdown

Everything you need, nothing you don't.

Feature
Sequenzy
Amazon SES
Where Sequenzy Wins
Marketing automation
Visual flow builder with triggers, delays, conditions
No automation—raw sending API only
Visual email builder
Modern drag-and-drop block editor
No builder—bring your own HTML
Subscriber management
Tags, segments, custom attributes, lists
No subscriber management
Campaign analytics
Opens, clicks, conversions, revenue tracking
Basic delivery metrics only
Stripe integration
Native sync with billing data
No integrations
Ready to use
Sign up and start sending
Requires AWS setup, verification, configuration
Where Amazon SES Wins
Cost per email
Bundled in subscription
$0.10/1,000 (industry lowest)
Scale
Designed for SaaS/SMB
Unlimited scale, enterprise-grade
Dedicated IPs
Enterprise only
$24.95/mo per IP
AWS integration
No AWS integration
Native AWS ecosystem (Lambda, S3, etc.)
Volume discounts
Fixed tiers
Down to $0.02/1k at 50M+/mo
Global regions
Single region
28 AWS regions worldwide
Comparable Features
Transactional API
REST API with templates
REST API + SMTP
Deliverability
Managed reputation
Managed (or bring your own IP)
Webhooks
Delivery events
SNS notifications

When should you choose Sequenzy?

Sequenzy is the better choice when you need a complete email marketing solution:

  • Non-developers who want a ready-to-use platform without AWS setup
  • SaaS founders who need marketing automation + transactional in one
  • Small teams who can't invest engineering time in email infrastructure
  • Marketing-focused companies who need visual builders and campaigns
  • Stripe users who want automated emails based on billing events

When should you stick with Amazon SES?

Amazon SES is the better choice for cost-optimized sending at scale:

  • High-volume senders who prioritize cost over features
  • Development teams who can build their own email tooling
  • AWS-native companies who want tight integration with Lambda, S3, etc.
  • Enterprise that need global region selection and compliance
  • Transactional-only use cases without marketing needs

Honest Limitations of Sequenzy

  • More expensive per email than SES at high volume
  • No AWS ecosystem integration
  • No global region selection for data residency
  • No volume-based pricing discounts
  • Dedicated IPs only for enterprise customers
  • No SMTP relay option

Honest Limitations of Amazon SES

  • No marketing features—raw sending infrastructure only
  • No email builder, templates, or campaigns
  • No subscriber management or segmentation
  • No automation workflows
  • Requires AWS knowledge and setup
  • Complex pricing with attachment fees, IP costs, etc.

Frequently Asked Questions

For pure email sending volume, yes. SES is $0.10/1,000 emails ($30 for 300k). Sequenzy is $49/mo but includes marketing automation, visual builders, and subscriber management. Compare the total cost of building your own tooling on SES.

Yes, but you need significant engineering investment. You'll need to build subscriber management, email templates, automation logic, analytics, and a user interface. Many companies spend 6-12 months building this. Sequenzy provides it out of the box.

Sequenzy uses enterprise email infrastructure (not SES specifically). We handle deliverability, reputation management, and bounce handling so you don't have to.

EC2-hosted applications get 62,000 free emails/month. Others get 3,000/month free for 12 months (new AWS customers starting July 2025 get $200 credits instead). Sequenzy's free tier is 100 subscribers.

No. SES sends raw HTML that you provide. You need to build or buy your own email templates. Sequenzy includes a modern drag-and-drop visual builder.

Both have good deliverability when configured properly. SES gives you more control with dedicated IPs. Sequenzy manages deliverability for you with shared reputation.

Yes. You can import your subscriber list to Sequenzy and point your transactional sends to Sequenzy's API. Your marketing campaigns would use Sequenzy's built-in features.

No. SES is pure sending infrastructure. You could build automation with AWS Lambda and Step Functions, but that requires engineering work. Sequenzy has visual automation built in.

Sequenzy is purpose-built for SaaS with Stripe integration, trial automations, and churn prevention. SES is generic infrastructure—you'd need to build all SaaS-specific features yourself.

About $100/month at standard rates ($0.10/1k). With volume tiers, it could be $80-100. Plus attachment costs if applicable. Sequenzy would be ~$399/mo for the subscriber count to justify 1M sends.

Ready to make the switch?

Start your free trial today. Need help migrating? Chat with the founder directly—we'll handle everything for you.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 20k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 125k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 300k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 875k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 2M emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 4.5M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Up to 100 subscribers in sequences
  • 2,000 emails/month
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • API access
  • "Built by Sequenzy" branding

Paid Plan Features (1,000 - 100,000 subscribers)

  • Subscribers in sequences
  • Monthly email quota
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration (Segment by LTV & MRR)
  • API access
  • Priority support
  • No branding

Enterprise Plan Features (100,000+ subscribers)

  • Unlimited subscribers
  • Unlimited emails
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • Dedicated support
  • Custom integrations
  • SLA guarantee
  • No branding

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

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