Import From Anywhere, Keep Your Data Fresh
Bring subscribers from other ESPs, CSV files, or directly from Stripe and auth providers. Our tools handle deduplication and data mapping, ensuring your list stays clean from day one.
| Import source | Data to preserve | First cleanup step |
|---|---|---|
| CSV export | Email, name, consent, tags | Deduplicate by email |
| Former ESP | Tags, lists, status | Suppress unsubscribed contacts |
| Stripe sync | Customer, plan, revenue | Segment active vs. churned |
| Auth provider | User profile and signup date | Map custom attributes |
| API sync | Product-specific fields | Validate required attributes |
Organize with Tags for Better Targeting
Use tags to organize subscribers by behavior, source, or any criteria that matters. Then use those tags in smart segments to build targeted campaigns and sequences.
| Tag type | Example | Best use |
|---|---|---|
| Source tag | webinar-2026 |
Attribution and follow-up |
| Lifecycle tag | trial-user |
Onboarding and conversion |
| Behavior tag | clicked-pricing |
High-intent campaigns |
| Preference tag | newsletter-weekly |
Frequency control |
| Risk tag | inactive-60-days |
Re-engagement |
Monitor Health and Maintain Reputation
Bounced emails and complaints are automatically handled. View individual subscriber profiles to understand engagement patterns, then use analytics to measure campaign success and adjust your approach.