Day 0
Day 0
Day 2
Sequence · 3 emails over 2 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 2 days
+1 near-identical email
How often, when and how Wolferman's emails its subscribers, measured from every email we received.
Every email Wolferman's sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Every subject line and preview text, in the order they arrived.
We captured 7 emails from Wolferman's after signing up, mostly welcome, sale / discount and seasonal campaign emails. They form 1 automated sequence you can follow day by day.
43% of its emails arrived on the day we signed up, its designs lean yellow and blue and 43% of its emails use discount code.
Its subject lines run about 56 characters, and 14% are questions.