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Email examplesBrandsUserguidingRe-engagement

UserGuiding re-engagement email

Osman checks in after a period of inactivity and invites the recipient to extend their trial. A short survey asks what kept them from using the product.

Userguiding

Day 23 after signup

[First name], uncover more benefits! Extend your UserGuiding trial 😌

Why it works

  • Open with a brief human check-in to make a re-engagement message feel conversational rather than automated.
  • Pair one clear next step with a low-effort feedback request so recipients can either return to the product or explain what got in the way.

How it is built

  1. Personal check-in
  2. Product reintroduction
  3. Trial extension CTA
  4. Feedback survey ask
  5. Personal sign-off
Email copy

Hi [First name], It’s been a while since I've last reached out to you, and I hope everything's fine! UserGuiding keeps evolving for better and it would be great to see you giving it another try! Would you like to extend your trial period with UserGuiding? Extend your Free Trial P.S.: Your input would be invaluable—could you tell us what kept you from using the product? By filling out this 30-second survey, you’ll help our team understand how we can better serve you and our users in the future. Osman from UserGuiding Unsubscribe from our emails Powered by Intercom

Brand
Userguiding
Industry
SaaS · Product adoption software
Type
Lifecycle
Email
Re-engagement
Sent
Day 23 after signup
Sent at
Mon, 4:31 PM UTC
From
Osman from UserGuiding <osman@userguiding.intercom-mail.com>
Sent with
Intercom
PersonalizedSingle CTASurvey
All re-engagement email examples

Breakdown

Main button
“Extend your Free Trial”
Calls to action
1 button, 4 links
Length
101 words · Under a minute
Images
1
Layout
Single column · Balanced
Voice
Personal note
Language
English
Fonts
Helvetica Neue, Helvetica, Georgia
Dark mode
No custom styles

Colors

  • #5478f0
  • #ffffff
  • #0072b0
  • #519dd4
  • #525252
Blue emailsLight emails

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