Airtable
Day 15 after signup
Limited time offer: Extend Your Team Trial by 14 Days!
Why it works
- Lead with a gentle acknowledgment of inactivity before presenting the offer, so the message feels tied to the recipient’s journey.
- Explain the value of the extra trial time, then keep the next step clear with one prominent call to action.
- Keep the email brief and make the offer deadline easy to spot without letting urgency overwhelm the friendly tone.
How it is built
- Personal greeting
- Inactivity check-in
- Trial extension offer
- Deadline note
- Single call to action
- Product value reminder
Email copy
Hi [First name] 👋, We noticed you’ve been away from Airtable recently, and we’d love to help you get the most out of your Team trial. To give you more time to explore our Team features, we’re offering you 14 more days to test Airtable’s Team plan – completely free! Extend My Trial Now Note: This offer expires tomorrow. We’re excited to see what you’ll create! Use Airtable to centralize work across your team, automate tasks, and build custom applications. ©2026 Airtable Questions? See our billing FAQs