Day 0
Day 1
Day 3
+2 more
Sequence · 5 emails over 12 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 5 emails over 12 days
How often, when and how Lululemon emails its subscribers, measured from every email we received.
Every email Lululemon sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 6
3 days later
Day 12
6 days later
Every subject line and preview text, in the order they arrived.
We captured 6 emails from Lululemon after signing up, mostly welcome, activation nudge and back in stock emails. They form 1 automated sequence you can follow day by day.
17% of its emails arrived on the day we signed up, its designs lean red and 50% of its emails use single cta.
Its subject lines run about 30 characters.