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Email examplesBrandsUGGSeasonal campaign

UGG holiday gift guide campaign

UGG frames its holiday gift guide around the feelings gifts create, then highlights accessories and selected jackets. It also promotes rewards and shipping benefits, with eligibility details in the fine print.

UGG

Day 0 after signup

GIFT THE FEELING

Made to feel (and unwrap).

Why it works

  • Lead with an emotional seasonal idea, then connect it to a practical gift-shopping guide.
  • Place product picks and customer perks before detailed eligibility terms so the main offer is easy to scan.

How it is built

  1. Seasonal gifting headline
  2. Accessory category feature
  3. Curated product grid
  4. Rewards and shipping perks
  5. Promotional fine print
Email copy

Women Men Kids Gift Guide More than gifts The best gifts aren’t just things. They’re the way they make you feel. Gift the feeling this holiday season. Shop Now Shop Now Elevate the look with new hats, scarves, gloves, and more. Shop Accessories HANDPICKED FOR YOU Renly UGGbraid Puffer Jacket Vareta Knit Puffer Jacket Janson UGGfluff Jacket II UGGbraid Full-Zip Jacket Exclusive Styles Early Access Cash Back Shipping Perks Free Shipping. Free Returns. * *Free Shipping and Free Returns on all orders for UGG Rewards Members. Always. Not a Member? Guests enjoy free shipping on orders over $100. Shipping discount will be applied at checkout for Members who are signed in at time of purchase. Items shipped via expedited shipping will arrive within 2 business days. Business days do not include weekends and holidays. Free returns applies to orders shipped within the contiguous United States and placed on ugg.com. To print your returns label please visit ugg.com/returns. This product contains real fur from sheep or lamb originating in Australia, the European Union or the United States. The fur has been artificially dyed and treated. This product is made in China. RN# 88276. UGG Rewards exclusive offer expiring November 4th at 11:59 PM PST. Double bonus points offer is valid on the initial purchase of gift guide orders $140 or more pre-tax in the United States. Not retroactive on previous purchases. UGG Rewards exclusive 10% off offer is valid for new members on the initial purchase in the United States on UGG.com. Not available in store. Cannot be stacked with other promotions. Promo code valid on eligible items only. Exclusions apply, including collaboration styles and select limited-release products. Not retroactive on previous purchases. Free Expedited Shipping on your first full-price order is available when you sign up for UGG text messages. New text subscribers only. Is only available on orders shipped within the continental United States. Not retroactive on previous purchases and offer cannot be combined with other promotions. While supplies last. We only send emails to individuals who have registered at our site: ugg.com 1.888.432.8530 250 Coromar Drive, Goleta, CA 93117 Privacy Policy | Unsubscribe

Brand
UGG
Industry
Ecommerce · Footwear and apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 0 after signup
Sent at
Fri, 11:31 AM UTC
From
UGG® <ugg@emails.ugg.com>
Sent with
Mailgun
Product gridFree shipping
All seasonal campaign email examples

Breakdown

Main button
“Shop Now”
Calls to action
1 button, 43 links
Length
362 words · 2 min read
Images
21, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Proxima Nova
Dark mode
Custom dark styles

Colors

  • #ffffff
  • #000001
Light emails

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