Day 0
Day 2
Day 4
Sequence · 3 emails over 4 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 4 days
How often, when and how Tumi emails its subscribers, measured from every email we received.
Every email Tumi sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 3
Day 4
Day 6
2 days later
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Tumi after signing up: onboarding, welcome and sale / discount emails. They form 1 automated sequence you can follow day by day.
20% of its emails arrived on the day we signed up and it sends with Mailgun.
Its subject lines run about 26 characters, and 20% are questions.