Tumi welcome series

3 emails over 4 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome To The JourneyThanks for signing up.
Day 22 days later
Email 2 · OnboardingInnovation Begins With YouYou’re the inspiration behind our most innovative designs.
Day 42 days later

What each email does

Day 0First emailWelcomeWelcome To The JourneyThanks new subscribers and introduces men's and women's bestsellers, new arrivals, and TUMI's in-store services. It also provides customer support contact options and links to shop by category.
Day 22 days laterOnboardingInnovation Begins With YouIntroduces TUMI’s latest styles and directs subscribers to shop by product category. It also highlights in-store services and customer support options.

OnboardingWhat Makes TUMI Stand Out?Introduces TUMI through men's and women's bestsellers, new arrivals, and services available at its stores. It also provides customer support options and links to shop key product categories.

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