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Email examplesBrandsTrust for Public LandSeasonal campaign

Trust for Public Land National Walk to a Park Day campaign

For National Walk to a Park Day, Trust for Public Land asks readers what brings them back to their favorite park, shares a community-led parks story, and invites them to advocate and donate.

Trust for Public Land

Day 10 after signup

What brings you back to your favorite park?

Dogs, exercise, family time, or a quiet moment?

Why it works

  • Open with relatable everyday moments to make the topic feel personal before introducing the campaign.
  • Place a simple poll early so readers can participate before moving into the broader mission.
  • Connect a concrete community example to distinct advocacy and donation calls to action.

How it is built

  1. Park-life opening
  2. Day introduction
  3. Reader poll
  4. Community project story
  5. Advocacy and donation calls
Email copy

Photo: John Bilderback Friend, parks become part of the rhythm of our lives—a morning walk, an afternoon bike ride, a family gathering, or a quiet moment beneath the trees. Saturday, October 10, is National Walk to a Park Day, a day Trust for Public Land created to celebrate everyday connections to the outdoors.         What brings you back to your favorite park? 🐕 Walking my dog 👟 Light or intense exercise 🧺 Time with family or friends 🌳 Peace, quiet, and nature ⚽ Attending events or sports ✨ Something else TELL US WHAT BRINGS YOU BACK         Whatever keeps you coming back, close-to-home parks make everyday life better. They help keep our neighborhoods healthy and connected and make them more enjoyable places to live—and everyone should have those benefits. Yet more than 1 in 3 people in the U.S. still don’t have a quality park within a 10-minute walk from home. Trust for Public Land is working alongside communities to close that gap. In Dallas, for example, we used mapping tools to pinpoint where parks are needed most, then created pop-up parks with local partners so residents could experience what was possible and help shape the final park designs. Now, that community-led work is transforming vacant city-owned land into 15 new neighborhood parks, with more to come. Here’s to all that makes parks possible. What brings you back to your favorite park? Choose your answer above! Happy National Walk to a Park Day, The Team at Trust for Public Land TELL US WHAT BRINGS YOU BACK   Help Connect More People to the Outdoors Having a park close to home is only part of the equation. People also need safe, accessible ways to get there. Tell Congress to invest in the trails, sidewalks, and bike routes that help connect people to parks, green spaces, and one another. TAKE ACTION NOW         DONATE Connecting everyone to the outdoors. We create parks and protect public land where they're needed most so that everyone will have access to the benefits and joys of the outdoors for generations to come. This email was sent by Trust for Public Land to you@example.com. Our mailing address is 23 Geary Street, Suite 1000, San Francisco, CA 94108. Contact Us | Privacy Policy | Unsubscribe

Brand
Trust for Public Land
Industry
Other · Land conservation
Type
Promotional
Email
Seasonal campaign
Sent
Day 10 after signup
Sent at
Tue, 1:14 PM UTC
From
Trust for Public Land <outdoors@tpl.org>
Survey
All seasonal campaign email examples

Breakdown

Main button
“TELL US WHAT BRINGS YOU BACK”
Calls to action
4 buttons, 20 links
Length
370 words · 2 min read
Images
3
Layout
Single column · Balanced
Voice
Inspirational
Language
English
Fonts
Tahoma
Dark mode
Custom dark styles

Colors

  • #006837
  • #ffffff
  • #8cc63f
  • #000000
  • #5dd8d8
Green emailsLight emails

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