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Email examplesBrandsMozillaSeasonal campaign

Mozilla Foundation DAF Day fundraising email

Mozilla Foundation marks National DAF Day with a request to direct donor-advised fund grants toward people-first technology. It explains the impact of donations and offers ways to give through a DAF or make a smaller gift.

Mozilla

Day 13 after signup

Happy DAF Day 🎉

One grant can make a big impact for a better tech future.

Why it works

  • Connect the fundraising ask to a clear, values-led vision before asking readers to give.
  • Show what support enables with concrete examples, then make the relevant giving action easy to find.
  • Include an alternate contribution option for readers who do not fit the primary ask.

How it is built

  1. Donation header
  2. People-first tech vision
  3. DAF Day appeal
  4. Examples of impact
  5. Learn-more prompt
  6. Personal sign-off
  7. Alternate donation ask
Email copy

Donate Hello, Imagine tech that works for you: It respects your privacy, gives you a voice, and was designed for people—not profits. Here at Mozilla Foundation, we're not just imagining the future. We're building it together. But we still have a lot of work to do. Too much of today's tech is still centered around profits for Big Tech. We know tech should answer to the people who use it. Not billionaires. Not black boxes. People. Today is National DAF Day, and it's a chance to help build that future. If you have a donor-advised fund (DAF), that money is already set aside for good. Will you put it to work for a better tech future today? Give with DAF → Your grant helps support people who are making good tech the norm. Engineers building with people in mind. Communities recording voice data in languages Big Tech skipped. Builders, artists and activists gathering at Mozilla Festival to imagine what comes next. DAF grants are some of the most powerful gifts we receive, and giving through your DAF is easier than you might think. Learn how you can make a gift for people-first tech this DAF Day. Learn more → The future of tech is ours to build. Let’s build it together. With gratitude, Aimee Martinez Manager, Grassroots Fundraising Mozilla Foundation P.S. Don’t have a DAF? You can still give today. A gift of just $10 helps build the tech future we want to see. Donate $10 → Mozilla Foundation is building a better technology future—powered by people, open by design, fueled by imagination. Connect with us Thanks for reading! You’re receiving this email because you subscribed to Mozilla Foundation. If you no longer want to receive our emails, we’ll understand if you unsubscribe. Give once → Give monthly → 1875 Mission Street, Suite #103-564, San Francisco, CA 94103 USA Legal • Privacy

Brand
Mozilla
Industry
Other · Technology nonprofit
Type
Promotional
Email
Seasonal campaign
Sent
Day 13 after signup
Sent at
Thu, 4:33 PM UTC
From
Aimee Martinez, Mozilla Foundation <hello@mobilization.mozillafoundation.org>
All seasonal campaign email examples

Breakdown

Main button
“Donate”
Calls to action
6 buttons, 19 links
Length
309 words · 1 min read
Images
2, incl. a GIF
Layout
Single column · Text-heavy
Voice
Inspirational
Language
English
Fonts
Mozilla Text, Mozilla Headline
Dark mode
Custom dark styles

Colors

  • #0057d4
  • #ffffff
  • #23a5e9
  • #161616
  • #000000
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