In the order they arrived, from the first email after signup.
How often, when and how The Home Depot emails its subscribers, measured from every email we received.
Every email The Home Depot sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 3
3 days later
Day 5
2 days later
Every subject line and preview text, in the order they arrived.
We captured 3 emails from The Home Depot after signing up: sale / discount and welcome emails.
33% of its emails arrived on the day we signed up, its designs lean orange and 33% of its emails use discount code.
Its subject lines run about 41 characters.
