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Email examplesBrandsSteelSeriesProduct launch

SteelSeries Fortnite collection launch email

Announces a new Fortnite-inspired gear collection and highlights bonus in-game items included with purchases. It also features an interactive character quiz before linking to the full collection.

SteelSeries

Day 3 after signup

Fortnite x SteelSeries. Now live.

Legendary gear dropping. Bonus loot inside.

Why it works

  • Lead with the new collection, then explain the bonus items to give readers both a product reason and a purchase incentive.
  • Break up the product showcase with a playful quiz that fits the collaboration and gives the email another way to engage.
  • Close with a clear shop CTA for readers who want to browse the full range.

How it is built

  1. Collection headline
  2. Primary collection CTA
  3. Lifestyle use case
  4. Bonus item benefit
  5. Product lineup
  6. Interactive character quiz
  7. Full collection CTA
Email copy

The Fortnite Collection Collect some legendary loot with new gear inspired by Fortnite’s most iconic characters and events. Loot the Collection Cover Your Desk In Fortnite Where we droppin’? Right onto your battlestation. Match up your Fortnite Collection gear and give your setup its own Victory Royale. Bonus In-Game Items Included Unlock new outfits, pickaxes, gliders, and emotes when you buy Fortnite x SteelSeries gear. Arctis GameBuds™ Fortnite Aerox 3 Wireless Fortnite QcK Cloth L Fortnite Guff PBT Keycaps Fortnite Supply Llama Plus many more products! What's your Drop Sign? Forget your star sign. Pick the Fortnite icon that matches how you play and unlock your first Fortnite Fortune instantly. Your next forecast will drop in your inbox next week. Peely You go in guns blazing and sometimes survive. Pick Guff You're the tank. First in, team stays safe. Pick Fishstick Weird vibes only. But you clutch when it counts. Pick Party Llama You're always prepared. Always have the right tools. Pick Water Sprite You adapt. You find a path to victory no matter the odds. Pick Beef Boss You're the commander. You have the plan. You have the beef. Pick The Storm You set the pace. You are the problem. Pick Battle Bus You don't care who wins. You just wanna get things moving. Pick Shop The Full Fortnite Collection For the ultimate Fortnite fan. Shop Now This is a promotional message sent to you@example.com by SteelSeries. To ensure delivery to your inbox, please add newsletter@steelseries.com to your address book. If you no longer wish to receive promotional emails from SteelSeries, please Manage Preferences or Unsubscribe here Copyright © SteelSeries, All rights reserved. 656 W Randolph St, Suite 3E Chicago, IL 60661

Brand
SteelSeries
Industry
Ecommerce · Gaming gear
Type
Promotional
Email
Product launch
Sent
Day 3 after signup
Sent at
Tue, 2:13 PM UTC
From
SteelSeries <newsletter@steelseries.com>
Sent with
SendGrid
Product grid
All product launch email examples

Breakdown

Main button
“Loot the Collection”
Calls to action
10 buttons, 25 links
Length
286 words · 1 min read
Images
8
Layout
Single column · Visual
Voice
Playful
Language
English
Fonts
roboto, Helvetica Neue, replica pro
Dark mode
No custom styles

Colors

  • #e93fc7
  • #202020
  • #a8a8a8
  • #000000
Pink emailsDark emails

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