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Email examplesBrandsSteelSeriesProduct launch

SteelSeries Fortnite collection launch email

Introduces SteelSeries gaming gear inspired by Fortnite, grouping recommendations into PC and console loadouts. It also invites readers to choose a Fortnite character to receive a personalized forecast.

SteelSeries

Day 11 after signup

Build your Fortnite loadout

New SteelSeries gear inspired by Fortnite icons and events.

Why it works

  • Connect a product collection to a familiar theme so the gear feels relevant to a specific audience.
  • Organize products by use case, then add an interactive choice that gives readers another way to engage.
  • Keep product descriptions brief and benefit-focused so readers can scan the options quickly.

How it is built

  1. Collection introduction
  2. PC loadout products
  3. Console loadout products
  4. Character quiz introduction
  5. Repeated choice buttons
  6. Unsubscribe footer
Email copy

GAMING GEAR • SOFTWARE • SUPPORT Find your Fortnite loadout Whether you play on console, mobile or PC, there’s a Fortnite Collection setup for your next drop. Loot the Collection Mouse + Keyboard Loadout Build a Fortnite battlestation that plays your way. Pair a lightweight mouse with Fortnite keycap and mousepad sets to finish your setup. Aerox 3 Wireless Fortnite Fortnite Keycap + Mousepad Combos Console + Controller Loadout Level up your controller with Fortnite Performance Thumbsticks and Universal Thumbgrips for grip, control, and confidence. Arctis Nova 3 Wireless Fortnite Water Sprite Edition KontrolFreek Performance Thumbsticks What's your Drop Sign? Forget your star sign. Pick the Fortnite icon that matches how you play and unlock your first Fortnite Fortune instantly. Your next forecast will drop in your inbox next week. Peely You go in guns blazing and sometimes survive. Pick Guff You're the tank. First in, team stays safe. Pick Fishstick Weird vibes only. But you clutch when it counts. Pick Party Llama You're always prepared. Always have the right tools. Pick Water Sprite You adapt. You find a path to victory no matter the odds. Pick Beef Boss You're the commander. You have the plan. You have the beef. Pick The Storm You set the pace. You are the problem. Pick Battle Bus You don't care who wins. You just wanna get things moving. Pick   This is a promotional message sent to you@example.com by SteelSeries. To ensure delivery to your inbox, please add newsletter@steelseries.com to your address book. If you no longer wish to receive promotional emails from SteelSeries, please Manage Preferences or Unsubscribe here Copyright © SteelSeries, All rights reserved. 656 W Randolph St, Suite 3E Chicago, IL 60661

Brand
SteelSeries
Industry
Ecommerce · Gaming gear
Type
Promotional
Email
Product launch
Sent
Day 11 after signup
Sent at
Wed, 11:03 PM UTC
From
SteelSeries <newsletter@steelseries.com>
Sent with
SendGrid
Product grid
All product launch email examples

Breakdown

Main button
“Loot the Collection”
Calls to action
9 buttons, 25 links
Length
279 words · 1 min read
Images
6
Layout
Single column · Balanced
Voice
Playful
Language
English
Fonts
roboto, Helvetica Neue, Replica Pro Bold
Dark mode
No custom styles

Colors

  • #e93fc7
  • #202020
  • #a8a8a8
  • #000000
Pink emailsDark emails

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