stadiumgoods.com email examples

Stadium Goods begins on day 0 with two different reasons to shop. “Welcome To Stadium Goods” introduces the sneaker and streetwear marketplace, explains its authentication process, and offers $10 off a first order. “EARLY: AJ1 Low "Last Dance At The Garden"” then gives subscribers early access to a new Air Jordan 1 Low before the public drop. That pairing moves from reassurance to scarcity without making the subscriber wait for a product reason to return.

The automated welcome series continues with “More Than Sneakers,” which broadens the brand beyond sneakers to streetwear and collectibles, followed by “Stadium Goods Is Even Better In The App,” which points subscribers to iOS and Android shopping, new drops, and ongoing connection. The series therefore covers trust, assortment, and a shopping channel in a clear progression. You can copy that sequence by giving each onboarding email one job instead of repeating the welcome message.

The next sale email presents a simple proposition: “THIS WEEKEND: 10% OFF SITEWIDE.” Its preview text adds the code and answers the obvious question with “What's on sale? Everything. Use code FALL10”. The follow-up, “LAST CHANCE: 10% OFF SITEWIDE,” keeps the offer unchanged but adds a deadline, a countdown, and “Just a few hours left. Use code FALL10. What's on sale? Everything.” This is a useful cadence pattern: introduce the promotion, then increase urgency without changing the economics.

The welcome email and the two sale emails are the only messages that use a discount code. The countdown appears only in the last-chance email, so it marks the closing moment rather than becoming background decoration. If you run a similar promotion, reserve your most urgent framing for the final reminder and repeat the code so the reader does not need to search for it.

The subject lines are short, with a median length of 29 characters, and several put the trigger first: “EARLY: AJ1 Low "Last Dance At The Garden"”, “RESTOCK: Nike Air Bakin "Varsity Red"”, and “LAST CHANCE: 10% OFF SITEWIDE”. Preview text supplies the missing context, including “Get these Jordans before tomorrow's drop.” and “Lower prices and refreshed sizing now available. Don't get blocked, score a pair now.” This gives you a practical division of labor: make the subject identify the event, then use the preview to explain the reason to act.

After the welcome series and sale reminders, Stadium Goods continues with a product launch, the “Our New Arrivals” roundup, and a restock email. The roundup is the only message with a product grid, while the restock is the only one with a dark background. The welcome email, the early-access launch, the app email, the Nike launch, and the restock each use a single CTA. That restraint is worth copying when one destination matters, while the grid suits a browsing-oriented roundup. The observed median send point is day 2, but the cadence reaches day 5 with fresh inventory content, giving the brand room to move from onboarding into recurring merchandising.