Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
How often, when and how Sierra emails its subscribers, measured from every email we received.
Every email Sierra sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 5
3 days later
Day 6
Day 7
Every subject line and preview text, in the order they arrived.
We captured 7 emails from Sierra after signing up, mostly welcome, product launch and sale / discount emails. They form 1 automated sequence you can follow day by day.
14% of its emails arrived on the day we signed up and all of its emails use discount code.
Its subject lines run about 33 characters.
