Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
How often, when and how Rent the Runway emails its subscribers, measured from every email we received.
Every email Rent the Runway sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 5
3 days later
Every subject line and preview text, in the order they arrived.
We captured 3 emails from Rent the Runway after signing up: welcome, onboarding and upgrade prompt emails. They form 1 automated sequence you can follow day by day.
33% of its emails arrived on the day we signed up, it sends with Amazon SES, its designs lean pink and all of its emails use discount code.
Its subject lines run about 22 characters.
