Rent the Runway onboarding

3 emails over 5 days, counted from the day we signed up.

Day 0First email
Email 1 · WelcomeYOUR RTR STARTER PACKPlans starting at $78 with code: FALLMODE
Day 22 days later
Email 2 · OnboardingLove your closet againPlans starting at $78 with code: FALLMODE
Day 53 days later

What each email does

Day 0First emailWelcomeYOUR RTR STARTER PACKWelcomes new subscribers to Rent the Runway and introduces membership plans starting at $78. It includes a first-month discount code and calls to browse looks or start renting.
Day 22 days laterOnboardingLove your closet againRent the Runway introduces its membership plans and encourages a new subscriber to start renting. It offers a discounted first month with a promotional code and highlights member rewards and new arrivals.

Upgrade promptSave thousands on your closetEncourages a new subscriber to start a Rent the Runway membership with plans starting at $78. It promotes a first-month discount using a code and highlights available rental options.

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