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Email examplesBrandsQuinceProduct launch

Quince puffer collection launch email

Introduces Quince’s new puffer collection, highlighting premium goose down and cold-weather performance. The email also reinforces the brand’s value proposition with shipping, returns, and referral details.

Quince

Day 28 after signup

The new puffer collection is here

Premium goose down, engineered for exceptional cold-weather performance.

Why it works

  • Name the new collection directly in the subject so the announcement is immediately clear.
  • Pair a material detail with a practical benefit to explain why the product is relevant.
  • Place shipping and returns reassurance near the brand and referral details to support the offer with useful purchase information.

How it is built

  1. Collection announcement
  2. Material and performance benefit
  3. Brand promise
  4. Shipping and returns details
  5. Referral offer
  6. Support and footer links
Email copy

Sign up for texts SUSTAINABLE LUXURY FOR ALL We believe quality products can elevate your life. Especially when they're sustainably made and affordably priced. FREE SHIPPING & 365-DAY RETURNS Forget the shipping fees. Delivery is on us. Not feeling it? No worries! Returns are free and easy, and you have a full year to decide. $20 REFERRAL REWARD Share the love by referring a friend. When they make their first purchase, you’ll both get $20. Need help? Contact us 2012 16th St, San Francisco, CA 94103 Privacy Policy | Terms & Conditions View in Browser Unsubscribe

Brand
Quince
Industry
Ecommerce · Apparel and home goods
Type
Promotional
Email
Product launch
Sent
Day 28 after signup
Sent at
Sat, 12:56 AM UTC
From
Quince <hello@mail.quince.com>
Sent with
Iterable
Free shipping
All product launch email examples

Breakdown

Calls to action
0 buttons, 55 links
Length
93 words · Under a minute
Images
46
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Grosa, Arial, ivyHeadline
Dark mode
Custom dark styles

Colors

  • #2d313f
  • #ffffff
  • #21201e
Dark emails

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