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Email examplesBrandsPurinaWelcome

Purina welcome email

Purina welcomes new subscribers with a promise of pet-care tips, offers, and helpful resources. It encourages them to download the myPurina app to claim a coupon for treats and explore more features.

Purina

Day 0 after signup

🐾 Welcome to Purina and Our Brands 🐾

Thanks for signing up with us!

Why it works

  • Open with a warm welcome and connect the brand to the subscriber’s interests to make the message feel relevant from the start.
  • Pair a clear first action with a concrete incentive, then present additional resources for readers who want to explore further.

How it is built

  1. Welcome message
  2. Tips and advice link
  3. App coupon offer
  4. Pet resource highlights
  5. Profile update prompt
  6. Footer and preferences
Email copy

Thanks for joining the pack. We’re glad you’re here and committed to making your pet-parenting journey even more rewarding. From trusted tips to paw‑some offers and more, we’re here to help you give your best friend their best life. Tips and advice Treat your pet to their favorites on us! Claim a coupon for FREE Purina treats (up to $4.00) when you download & sign up for the myPurina app. New users only. While supplies last. Limits apply.* get the app now Find Your Pet’s Perfect Food Tips from the Experts Articles and Advice Unlock Health Insights Discover Petivity Coupons & More Brand Offers Offers Cats Dogs Petfinder My Pets *See full details in the rewards catalog. Update Your Pet Profile This email was sent to you by Purina®. You are receiving this email because you signed up to receive news and promotions from Purina®. Unsubscribe | Manage Your Preferences | View in Browser Please do not reply to this email. We are not able to respond to emails received as a reply to this email. If you have questions or comments, write to us at: Purina, Office of Consumer Affairs • 901 Chouteau Avenue • St. Louis, MO 63102 ©2026 Nestlé. All rights reserved. All trademarks are owned by Société des Produits Nestlé S.A. or used with permission. Contact Us | Privacy Policy | Terms & Conditions | Notice at Collection

Brand
Purina
Industry
Ecommerce · Pet food and care
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Thu, 11:01 PM UTC
From
Purina & Our Brands <purinapetcare@e.purina.com>
All welcome email examples

Breakdown

Main button
“Tips and advice”
Calls to action
2 buttons, 32 links
Length
226 words · 1 min read
Images
9, incl. a GIF
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Arial, Arial Black
Dark mode
No custom styles

Colors

  • #e91c24
  • #4a4542
  • #ffffff
Red emailsDark emails

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