Day 0
Day 2
Day 3
+4 more
Sequence · 7 emails over 16 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 7 emails over 16 days
How often, when and how Petfinder emails its subscribers, measured from every email we received.
Every email Petfinder sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 3
Day 10
7 days later
Day 13
3 days later
Day 15
2 days later
Day 16
Day 20
4 days later
Every subject line and preview text, in the order they arrived.
We captured 10 emails from Petfinder after signing up, mostly onboarding, activation nudge and account verification emails. They form 1 automated sequence you can follow day by day.
30% of its emails arrived on the day we signed up, it sends with Amazon SES, its designs lean red and purple on dark backgrounds and 70% of its emails use personalized.
Its subject lines run about 40 characters.