Petfinder welcome series

7 emails over 16 days, counted from the day we signed up.

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Day 0First email
Email 1 · Welcome[First name], welcome to the Petfinder community.Let's find the perfect furry friend for you!
Day 22 days later
Email 2 · Onboarding[First name], we can’t wait to help you adopt!Petfinder makes it so much easier.
Day 31 day later
Email 3 · OnboardingRedeem more rewards with the myPurina appThe myPurina app makes your rewards even more rewarding.
Day 107 days later
Email 4 · OnboardingMark your favorites. Find a new pet.Just click the heart and add them to your list.
Day 133 days later
Email 5 · Feature tipReceipts = TreatsEarn rewards in the myPurina app today
Day 152 days later
Email 6 · Activation nudge[First name], don't let them get away!Submit an Adoption Inquiry for your favorite
Day 161 day later
Email 7 · Activation nudgeEarn 10 points for every $1 spent on Purina Products.Get the myPurina app, it’s time to start earning points.

What each email does

Day 0First emailWelcome[First name], welcome to the Petfinder community.Welcomes new subscribers to the Petfinder community and explains how to find, save, and inquire about adoptable pets. It also points readers to pet advice and the Petfinder app.
Day 22 days laterOnboarding[First name], we can’t wait to help you adopt!Petfinder introduces its adoption mission and reach, then encourages new subscribers to create an adopter profile to get pet matches. It also points to pet search, advice, and app resources.
Day 31 day laterOnboardingRedeem more rewards with the myPurina appEncourages new subscribers to download the myPurina app, create a pet profile, and earn bonus points. It highlights app features including food finding, pet-care advice, and personalized offers.
Day 107 days laterOnboardingMark your favorites. Find a new pet.Petfinder explains how to save favorite pets and view their profiles, then asks recipients to share where they are in their adoption search. It also promotes the myPurina app and links to pet listings and advice.
Day 133 days laterFeature tipReceipts = TreatsShows how pet owners can earn points in the myPurina app by scanning receipts from pet-care purchases. A single call to action invites readers to start scanning.
Day 152 days laterActivation nudge[First name], don't let them get away!Petfinder encourages the recipient to take the next step toward adopting a favorite pet by starting an inquiry and completing their adopter profile. It also asks them to share where they are in their search.
Day 161 day laterActivation nudgeEarn 10 points for every $1 spent on Purina Products.Encourages recipients to upload receipts for Purina purchases to earn points, and to use the myPurina app to make earning easier. It also highlights bonus points for creating a pet profile and uploading a first receipt through the app.

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