In the order they arrived, from the first email after signup.
How often, when and how Pillsbury emails its subscribers, measured from every email we received.
Every email Pillsbury sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 3
3 days later
Day 5
2 days later
Every subject line and preview text, in the order they arrived.
We captured 3 emails from Pillsbury after signing up: newsletter and welcome emails.
33% of its emails arrived on the day we signed up, its designs lean blue on dark backgrounds and 33% of its emails use product grid.
Its subject lines run about 34 characters.
