Phase Eight
Day 22 after signup
Your exclusive party preview
It's never too early for sparkles...
Why it works
- Lead with a timely seasonal theme to give the collection a clear occasion and mood.
- Place the first-purchase incentive before the product introduction so readers see the offer early.
- Use direct shopping calls to action alongside a short description of the styles and occasions.
How it is built
- Category navigation
- First-purchase offer
- Partywear introduction
- Shop collection calls to action
- Category links and footer
Email copy
NEW IN DRESSES CLOTHING Free standard UK delivery over £150 Don’t miss your exclusive 15% off your first full price purchase*. Enter your unique code at the checkout or show this email in store. WELCOME-ZPG9-KBBR-PB SHOP NOW It’s never too early for sparkles. Here's your exclusive first look at what our party season has in store. From versatile separates to LBDs, these are the styles that bring a little glamour to today, and are ready for every celebration ahead. SHOP PARTYWEAR SHOP NOW DRESSES KNITWEAR NEW IN OCCASION COATS ALL CLOTHING Store Finder Delivery Privacy Policy T&Cs Contact us *T&Cs apply. Cannot be combined with any other offer and can only be used on full price items, excluding Collection 8 and bridal. One-time use only. Valid for new customers only. Available online and in standalone Phase Eight stores. Excludes concessions & outlets. If you have issues downloading this email, click to View Online. To stop receiving marketing emails from Phase Eight please click to Unsubscribe. Phase Eight (Fashion & Designs) Limited Registered address: 41 Lothbury, London EC2R 7HG. Registered in the UK (#01735454)