Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
Day 5 after signupPart of a sequence
How often, when and how Penguin Random House emails its subscribers, measured from every email we received.
Every email Penguin Random House sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 5
5 days later
Every subject line and preview text, in the order they arrived.
We captured 2 emails from Penguin Random House after signing up: welcome and onboarding emails. They form 1 automated sequence you can follow day by day.
50% of its emails arrived on the day we signed up, it sends with Iterable, its designs lean orange and 50% of its emails use personalized.
Its subject lines run about 39 characters, and 50% are questions.
