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Email examplesBrandsPapierProduct launch

Papier x Damson Madder product launch email

Announces a new stationery collaboration with Damson Madder and describes its palettes and prints. It invites readers to shop the collection, with links to Papier’s product categories.

Papier

Day 19 after signup

More Damson Madder? 🐆

Don't mind if we do.

Why it works

  • Lead with the collaboration and its new-drop framing to make the purpose clear right away.
  • Pair a short sensory description of the collection with a direct shopping call to action.

How it is built

  1. Collaboration announcement
  2. Collection description
  3. Shop call to action
  4. Category navigation
  5. Legal footer
Email copy

Our third collab with London fashion & homeware brand Damson Madder just dropped. Cosy palettes and statement prints – ready to mix and match.   Shop the collab     Stationery   Wedding     Cards   Gifts     Photo   Sale   Papier Ltd. Copyright © 2026 All rights reserved C/O Withers LLP, 20 Old Bailey, London EC4M 7AN, UK Registered Company Number: 09534860 Manage your preferences | Unsubscribe from all

Brand
Papier
Industry
Other · Stationery and paper goods
Type
Promotional
Email
Product launch
Sent
Day 19 after signup
Sent at
Thu, 7:08 PM UTC
From
Papier <hello@news.papier.com>
All product launch email examples

Breakdown

Main button
“Stationery”
Calls to action
6 buttons, 28 links
Length
59 words · Under a minute
Images
14, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Helvetica
Dark mode
No custom styles

Colors

  • #fde7c3
  • #1e2525
  • #f4eee0
  • #2f110f
Orange emailsDark emails

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