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Email examplesBrandsPapierSale / discount

Papier autumn sale email

Papier reminds subscribers that its autumn sale is still running, highlighting discounts on stationery and photo books. It includes an offer deadline, terms, and links to shop product categories.

Papier

Day 12 after signup

Cosy reminder: Our sale is still on

Up to 20% off – but not forever

Why it works

  • Lead with the sale’s continued availability, then make the offer concrete by naming the product categories and discount amounts.
  • Place the deadline and key exclusions near the offer so readers can assess the promotion before browsing.

How it is built

  1. Sale reminder
  2. Discount highlights
  3. Offer deadline and terms
  4. Product category links
  5. Brand and unsubscribe footer
Email copy

Quick, our autumn sale is still on. Find analogue treasures for the season – with up to 20% off stationery & 30% off photo books.   Don’t miss out     *Ts&Cs: Offer valid until 10am BST 12.10.2026. The discount is automatically applied to the affected products. Excludes extra photo book pages, gift boxes, bundle sets, e-gift cards, samples, archive sale, business & bulk orders. Offer cannot be used in conjunction with any other promotions or student discount. Discount is not transferable and cannot be redeemed for cash. Papier reserves the right to change this offer at any time.       Stationery   Wedding     Cards   Gifts     Photo   Sale   Papier Ltd. Copyright © 2026 All rights reserved C/O Withers LLP, 20 Old Bailey, London EC4M 7AN, UK Registered Company Number: 09534860 Manage your preferences | Unsubscribe from all

Brand
Papier
Industry
Other · Stationery and paper goods
Type
Promotional
Email
Sale / discount
Sent
Day 12 after signup
Sent at
Thu, 7:01 PM UTC
From
Papier <hello@news.papier.com>
Countdown
All sale / discount email examples

Breakdown

Main button
“Stationery”
Calls to action
6 buttons, 21 links
Length
130 words · Under a minute
Images
7, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
British English
Fonts
Helvetica
Dark mode
No custom styles

Colors

  • #592f1d
  • #1e2525
  • #fbe5c2
  • #faf7f0
Orange emailsDark emails

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