Papier
Day 9 after signup
The autumn shop is open (& up to 20% off)
Forecast: notebook weather ☁️
Why it works
- Tie the promotion to a seasonal mood to make the offer feel timely and cohesive.
- State the discount and direct readers to shop before placing detailed terms and category links lower in the email.
How it is built
- Autumn-themed headline
- Sale offer introduction
- Shop call to action
- Offer terms
- Category navigation
- Company footer
Email copy
Sweater weather is stationery weather. Shop our edit of autumnal treasures before the sale ends – now up to 20% off. Shop the sale The autumn sale Shop Papier *Ts&Cs: Offer valid until 10am BST 12.10.2026. The discount is automatically applied to the affected products. Excludes extra photo book pages, gift boxes, bundle sets, e-gift cards, samples, archive sale, business & bulk orders. Offer cannot be used in conjunction with any other promotions or student discount. Discount is not transferable and cannot be redeemed for cash. Papier reserves the right to change this offer at any time. Stationery Wedding Cards Gifts Photo Sale Papier Ltd. Copyright © 2026 All rights reserved C/O Withers LLP, 20 Old Bailey, London EC4M 7AN, UK Registered Company Number: 09534860 Manage your preferences | Unsubscribe from all