Papier
Day 16 after signup
Autumn sale ends tonight. Just so you know.
Photo books are up to 30% off
Why it works
- Pair a clear deadline with a timely use case to make the offer feel relevant, rather than relying on urgency alone.
- Keep the main message brief and place the shopping action before detailed terms so readers can quickly decide what to do.
How it is built
- Category navigation
- Sale deadline headline
- Photo book use case
- Shop sale calls to action
- Offer terms and footer
Email copy
Final hours to save. Still got a whole summer sitting on your phone? Turn the memories into a photo book before our sale ends tonight.* Shop the sale Save on photo books *Ts&Cs: Offer valid until 10am BST 12.10.2026. The discount is automatically applied to the affected products. Excludes extra photo book pages, gift boxes, bundle sets, e-gift cards, samples, archive sale, business & bulk orders. Offer cannot be used in conjunction with any other promotions or student discount. Discount is not transferable and cannot be redeemed for cash. Papier reserves the right to change this offer at any time. Stationery Wedding Cards Gifts Photo Sale Papier Ltd. Copyright © 2026 All rights reserved C/O Withers LLP, 20 Old Bailey, London EC4M 7AN, UK Registered Company Number: 09534860 Manage your preferences | Unsubscribe from all