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Email examplesBrandsPapierSeasonal campaign

Papier Christmas cards seasonal offer

Papier promotes a discount on Christmas cards, with a seasonal shopping prompt and terms explaining the offer’s validity and exclusions.

Papier

Day 30 after signup

💌 20% off Christmas cards

Handwritten wishes mean more.

Why it works

  • Lead with the seasonal product and discount so the offer is immediately clear.
  • Keep eligibility, expiry, and exclusions together in a dedicated terms section.
  • Use category navigation to give readers other relevant shopping paths.

How it is built

  1. Seasonal offer headline
  2. Shopping prompt
  3. Offer terms
  4. Category navigation
  5. Legal footer
Email copy

Shop wall calendars     *Ts&Cs: Offer valid until 23:59 BST 2.11.2026. Valid on Christmas Card Sets, Single Christmas Cards and Wall Calendars only. Excludes Archive Sale, bundle sets, business & bulk orders. Whilst stock lasts. Offer cannot be used in conjunction with any other promotional codes or student discount. Promotional codes are not transferable or redeemable for cash or credit (this includes gift cards). Papier reserves the right to change this offer at any time.       Stationery   Wedding     Cards   Gifts     Photo   Sale   Papier Ltd. Copyright © 2026 All rights reserved C/O Withers LLP, 20 Old Bailey, London EC4M 7AN, UK Registered Company Number: 09534860 Manage your preferences | Unsubscribe from all

Brand
Papier
Industry
Other · Stationery and paper goods
Type
Promotional
Email
Seasonal campaign
Sent
Day 30 after signup
Sent at
Mon, 10:21 AM UTC
From
Papier <hello@news.papier.com>
All seasonal campaign email examples

Breakdown

Main button
“Stationery”
Calls to action
6 buttons, 37 links
Length
111 words · Under a minute
Images
23, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Helvetica
Dark mode
No custom styles

Colors

  • #731717
  • #1e2525
  • #faf7f0
Red emailsDark emails

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