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Email examplesBrandsPapierSeasonal campaign

Papier Christmas gifting email

Papier opens its Christmas Shop with a reminder to choose gifts early and enjoy a more relaxed December. Category links direct readers to stationery, wedding, cards, gifts, and photo products.

Papier

Day 24 after signup

Gift first, relax later

The Christmas Shop is open – first pick is yours.

Why it works

  • Frame seasonal shopping around a useful benefit—in this case, choosing gifts early to make December feel less rushed.
  • Follow the short introduction with clear category links so readers can quickly find the kind of product they want.

How it is built

  1. Seasonal gifting message
  2. Primary shopping callout
  3. Category navigation
  4. Preference and unsubscribe footer
Email copy

This December, gather close – the ones you love, the gifts they’ll adore. Choose them early, so you can relax later.   Shop now     Stationery   Wedding     Cards   Gifts     Photo   Sale   Papier Ltd. Copyright © 2026 All rights reserved C/O Withers LLP, 20 Old Bailey, London EC4M 7AN, UK Registered Company Number: 09534860 Manage your preferences | Unsubscribe from all

Brand
Papier
Industry
Other · Stationery and paper goods
Type
Promotional
Email
Seasonal campaign
Sent
Day 24 after signup
Sent at
Tue, 7:05 PM UTC
From
Papier <hello@news.papier.com>
All seasonal campaign email examples

Breakdown

Main button
“Stationery”
Calls to action
6 buttons, 34 links
Length
56 words · Under a minute
Images
20, incl. a GIF
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Helvetica
Dark mode
No custom styles

Colors

  • #731717
  • #1e2525
  • #f4eee0
Red emailsDark emails

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