In the order they arrived, from the first email after signup.
How often, when and how Obvi emails its subscribers, measured from every email we received.
Every email Obvi sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 11
10 days later
Day 13
2 days later
Day 15
2 days later
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Obvi after signing up, mostly sale / discount, account verification and onboarding emails.
20% of its emails arrived on the day we signed up, it sends with mostly Mailgun, and also SendGrid, its designs lean pink and blue and 40% of its emails use single cta.
Its subject lines run about 36 characters.
