Obvi
Day 13 after signup
In case you missed it: 50% off everything
No code. Just your favorites, half off.
Why it works
- Lead with the seasonal offer and make the discount mechanics clear right away.
- Give shoppers a simple starting point by featuring one product and explaining its everyday benefits.
- Keep the email focused on one shopping CTA, then reinforce the offer deadline in the closing note.
How it is built
- Friendly greeting
- Sale announcement
- Featured product benefits
- Primary shopping CTA
Email copy
Hey Beautiful, Quick note, because we didn't want you to miss this. Our Black Friday sale is already live. Everything on the site is 50% OFF. No code, no hoops. The discount is applied automatically at checkout. If you're wondering where to start, start with our Unflavored Collagen. It's the easiest habit you'll ever build. No taste, no texture. It disappears into your coffee, smoothie, or oatmeal. One scoop a day to support glowing skin, stronger nails, and healthier hair, from within. At half off, there's no better time to stock up. Shop Unflavored Collagen Stay consistent. Stay glowing. Team Obvi P.S. 50% OFF runs sitewide through December 1. No code needed. No longer want to receive these emails? Unsubscribe. Obvi 78 John Miller Way