Day 0
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Day 9
Sequence · 3 emails over 9 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 9 days
How often, when and how Netflix emails its subscribers, measured from every email we received.
Every email Netflix sent in its first month, grouped by the day it arrived.
Every subject line and preview text, in the order they arrived.
We captured 4 emails from Netflix after signing up: activation nudge and account verification emails. They form 1 automated sequence you can follow day by day.
50% of its emails arrived on the day we signed up, it sends with Amazon SES, its designs lean red and black & white and 75% of its emails use single cta.
Its subject lines run about 35 characters.