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Email examplesBrandsLegion AthleticsOnboarding

Legion Athletics onboarding email

Founder Mike Matthews invites the subscriber to reply with fitness or nutrition questions, sharing his personal experience and customer examples. A postscript mentions a current purchase offer.

Legion Athletics

Sep 27, 2026

Ask me anything . . . 👀

Can I answer any questions for you?

Why it works

  • Open with a direct, low-effort way for readers to engage, such as inviting them to reply with questions.
  • Build credibility with a brief personal story before adding customer examples.
  • Keep the main invitation clear, and place any separate promotional offer after the sign-off.

How it is built

  1. Founder introduction
  2. Invitation to ask questions
  3. Personal fitness story
  4. Customer success examples
  5. Reply invitation
  6. Promotional postscript
Email copy

Hey there, I'm Mike Matthews, Founder of Legion. Do you have any questions I can answer regarding diet, exercise, supplementation, health, or otherwise? Just reply to this email and I’ll get back to you with my absolutely infallible answers. ;-) Seriously though, in the last 19 years, I’ve experienced quite a bit in the fitness game. I was once the newbie without a clue, following magazine workouts and buying hundreds of dollars of worthless supplements every month. I was once the guy stuck in a rut and going through the motions without any noticeable improvement. I was once the guy who thought dieting to get lean was far more complicated (and grueling) than it has to be. I was once the guy who figured I didn’t have the genetics for a great physique. Here I was, dumb-faced and tiny-calved: And here’s me years later, stony-faced and still tiny-calved (hence the cropping): Now how the heck did I do that? Nope, I didn’t sell my soul to the Dread Lord Cthulhu or get on the chemical #dedication, either. Instead, I learned the true fundamentals of building muscle, losing fat, and getting strong—–the 20% that delivers 80% of the results. And with those basics, I built the body I’d always wanted. But more importantly, I’ve helped people from all walks of life achieve similar results of their own (and faster than they ever thought possible). Like Taylor: And Paul: And Jean: And guess what? You can do the same, and I can help. That’s why I’m happy to answer any questions you might have related to diet, training, supplementation, or anything else. Just reply to this email and you’ll hear back from me. Go for it! Mike Matthews Founder of Legion P.S. You can still get BOGO 50% off + free shipping on your entire order, too. All you have to do is use this link when you check out. You received this email from Legion Athletics, Inc.. If you would like to unsubscribe, click here.

Brand
Legion Athletics
Industry
Ecommerce · Supplements
Type
Lifecycle
Email
Onboarding
Sent
Sep 27, 2026
Sent at
Sun, 5:15 AM UTC
From
Mike Matthews <contact@legionathletics.com>
Sent with
SendGrid
Founder voiceSocial proof
All onboarding email examples

Breakdown

Calls to action
0 buttons, 3 links
Length
334 words · 1 min read
Images
5
Layout
Single column · Balanced
Voice
Personal note
Language
English
Fonts
Arial, Helvetica
Dark mode
No custom styles

Colors

  • #27a2ff
  • #ffffff
  • #222222
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