KickoffLabs onboarding

10 emails over 10 days, counted from the day we signed up.

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Day 0First email
Email 1 · Onboarding🚀 Launch an amazing waitlist with KickoffLabs
Day 11 day later
Email 2 · OnboardingWhy launch with KickoffLabs? 🙋‍♀️
Day 21 day later
Email 3 · OnboardingThe Secret to Startup Success: Validate Like a Pro!
Day 31 day later
Email 4 · OnboardingHave a launch question? Reply and we'll helpTell us what you're launching and we'll point you in the right direction.
Day 52 days later
Email 5 · OnboardingHow to use the nudge bar at KickoffLabs
Day 61 day later
Email 6 · OnboardingTell me about your new product
Day 71 day later
Email 7 · OnboardingThree launch page design 🖍️ tips and a complete checklist for non-designers
Day 81 day later
Email 8 · OnboardingThree features to help manage your waitlist leads!
Day 91 day later
Email 9 · OnboardingRite better copy for you're campaign
Day 101 day later
Email 10 · OnboardingYour waitlist headline has one jobMake people understand the offer, then give them a reason to share.

What each email does

Day 0First emailOnboarding🚀 Launch an amazing waitlist with KickoffLabsKickoffLabs recommends starting a startup launch with a waitlist and points the new user to a step-by-step guide. The co-founder also offers support and links to additional resources.
Day 11 day laterOnboardingWhy launch with KickoffLabs? 🙋‍♀️Introduces KickoffLabs’ audience-growth tools through customer examples covering setup, referrals, support, and fraud detection. It closes with a brief founder note offering help with the recipient’s campaign.
Day 21 day laterOnboardingThe Secret to Startup Success: Validate Like a Pro!Founder Josh Ledgard introduces a guide to validating a startup idea, covering landing pages, conversion tactics, and feedback loops. He invites new subscribers to reply for help with their campaign.
Day 31 day laterOnboardingHave a launch question? Reply and we'll helpA founder offers personal help with setting up a launch campaign and invites the recipient to reply with questions. It also points to the help docs for immediate answers.
Day 52 days laterOnboardingHow to use the nudge bar at KickoffLabsIntroduces the Nudge Bar as a way to guide campaign visitors toward a next step. It invites new users to watch an introductory video to learn how to use the feature.
Day 61 day laterOnboardingTell me about your new productFounder Josh Ledgard asks what the recipient's business does and what kind of promotion they want to run. He offers personalized help in response to a short reply.
Day 71 day laterOnboardingThree launch page design 🖍️ tips and a complete checklist for non-designersJosh shares practical landing page design tips for new users, including how to clarify the page, try templates, and keep the design simple. He also points readers to a complete design guide and offers personal help.
Day 81 day laterOnboardingThree features to help manage your waitlist leads!Josh introduces features for managing waitlist leads, including inviting existing contacts, adding leads, and removing people from a waitlist. He closes by inviting the recipient to suggest other campaign features.
Day 91 day laterOnboardingRite better copy for you're campaignKickoffLabs shares four practical copywriting tips for launch pages and points readers to its longer guide. The co-founder closes by inviting the recipient to reply with details about their business.
Day 101 day laterOnboardingYour waitlist headline has one jobJosh Ledgard explains how to write a waitlist headline and build a viral referral loop. He links to an example flow and invites the reader to reply for headline feedback.

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