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Email examplesBrandsLegion AthleticsProduct launch

Legion new product launch email

Legion introduces its new protein and pre-workout products available at Walmart, highlighting their prices, ingredients, and serving details. The founder also mentions a cash-back offer and a creatine gummy option.

Legion Athletics

Oct 25, 2026

More affordable protein and pre-workout

Under $30 each, to be specific.

Why it works

  • Open with common customer concerns to explain why the new products may be a better fit.
  • Present each product with concrete price, serving, and ingredient details so readers can compare options.
  • Keep the main invitation simple, then place secondary offers and product information after the sign-off.

How it is built

  1. Conversational affordability hook
  2. Walmart launch announcement
  3. Protein product details
  4. Pre-workout product details
  5. Invitation to try products
  6. Founder sign-off and extras
Email copy

Hey there, If you’ve been interested in trying Legion but thought… “That’s a lot to spend on protein I haven’t tasted.” Or… “350 mg of caffeine in a pre-workout is more than I want.” The new products we just launched at Walmart are worth a look. First, there’s our Grass-Fed Protein Isolate, which is just $29.98 for a 15-serving bag. Each serving gives you 20 grams of complete protein from certified grass-fed whey and milk protein isolates. It’s also naturally sweetened and flavored, with no artificial sweeteners, flavors, or food dyes, and it comes in two flavors: Dutch Chocolate (my favorite) or French Vanilla. Then, there’s our new pre-workout Pulse Sport with 200 mg of caffeine per full serving and 20 servings per tub for $26.98. It’s designed to support energy, focus, and workout performance, with clinically effective doses of L-theanine, citrulline malate, beta-alanine, and betaine in a fully disclosed formula. So, if a smaller first protein purchase or a lower-caffeine pre-workout would make Legion a better fit for you, consider giving one a try this weekend. Enjoy! Mike Matthews Founder of Legion P.S. You can also get 20% cash back on your first qualifying in-store Legion purchase at Walmart. Just activate the offer before you buy. P.P.S. Our Raspberry Lemonade creatine gummies are just $27.97 at Walmart, too—30 servings with 5 grams of creatine per serving. That’s less than $1 a serving, with no scooping or mixing required. Want to earn cash back on every purchase you make? Click here to learn how. Already have a rewards account? Click here to view your point balance. To update your email preferences, click here. To unsubscribe, click here. Legion Athletics, Inc. 601 Cleveland St. 3rd Floor, Suite 300 Clearwater, FL 33755

Brand
Legion Athletics
Industry
Ecommerce · Supplements
Type
Promotional
Email
Product launch
Sent
Oct 25, 2026
Sent at
Sun, 2:28 PM UTC
From
Legion <contact@legionathletics.com>
Sent with
SendGrid
Founder voice
All product launch email examples

Breakdown

Calls to action
0 buttons, 14 links
Length
297 words · 1 min read
Images
None
Layout
Single column · Plain text
Voice
Personal note
Language
English
Fonts
Arial, Helvetica
Dark mode
No custom styles

Colors

  • #0942df
  • #ffffff
  • #222222
Blue emailsLight emails

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