Day 0
Day 3
Sequence · 2 emails over 3 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
How often, when and how Layer emails its subscribers, measured from every email we received.
Every email Layer sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 3
3 days later
Day 12
9 days later
Day 29
17 days later
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Layer after signing up, mostly changelog, account verification and welcome emails. They form 1 automated sequence you can follow day by day.
40% of its emails arrived on the day we signed up, it sends with mostly Intercom, and also Google Workspace, its designs lean blue and teal and 60% of its emails use single cta.
Its subject lines run about 33 characters.